Areas of practice
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E-commerce, Digital Marketing & Online Advertising
We offer specialized legal advice on online sales, commercial promotions, digital advertising, consumer protection and the processing of personal data for marketing purposes. We assist customers in managing legal profiles related to online marketing, with particular attention to profiling, cookies, ADV campaigns and consent management. We operate on the border between technology, advertising and data protection, with an integrated approach that values compliance as a lever for competitiveness and reputation.
Categories:
E-commerce & Online Sales
- Drafting and revision of general terms and conditions of sale (B2C and B2B)
- Contracts for marketplace, drop-shipping, and multi-vendor platforms
- Consumer protection, right of withdrawal and guarantees
- Assistance in managing complaints and resolving online disputes (ODR)
- Compliance with the Consumer Code and European e-commerce regulations
Digital Marketing & Promotions
- Legal verification of digital advertising campaigns, social networks and influencer marketing
- Consultancy for sweepstakes, giveaways, cashback and prize transactions
- Contracts between companies and communication agencies/influencers
- Protecting online reputation and moderating content
- Regulations on testimonials, endorsements and hidden advertising
Data Processing for Marketing Purposes
- Legal support in the management of investment rounds
- Negotiation and drafting of term-sheets, investment agreements, SAFES and shareholder agreements
- Management of post-investment governance and shareholder balance
Compliance for Digital Platforms and Startups
- Legal support for the design of new digital models (apps, SaaS services, marketplaces)
- Legal due diligence and preparation for raising capital or for the entry of investors
- Drafting of IT contracts, user licenses, and platform policies
- User-generated content management (UGC) support and moderation
- Compliance with European regulations (GDPR, DSA, DMA, Directive and Privacy)
Case studies
Support to a hospital group for the legal and technical validation of an AI system for predictive analysis of clinical risks.
Assistance to a European consortium in complying with an LLM according to AI Act and FRIA preparation
Due diligence and legal audit for automated credit scoring systems in the fintech field
Case studies
Launch of an international e-commerce platform: End-to-end legal assistance for a fashion-tech startup in the creation of a multilingual e-commerce portal, with integrated marketplace and third-party sellers. The firm drafted the terms and conditions of sale, the privacy policy and contracts with logistics and technological suppliers, also taking care of aspects related to digital payments and liability clauses.
Prior review of an advertising campaign conducted via social media by a food & beverage brand, with particular attention to the transparency of the promotional message and the correct qualification of influencers. Subsequent support in managing a reputational crisis linked to user-generated content and defamatory comments online.
Privacy audit on profiled marketing activities: Consultancy to a tech company specialized in lead generation for a complete audit of data collection and processing activities for profiling and retargeting purposes. The study prepared cookie policy, consent banners, checklists for the use of analytics tools and accompanied the customer in adopting an accountability model in compliance with the GDPR.
Prize competition for consumer brands: Design and legal validation of a national prize competition launched by a well-known retail brand, with the sending of receipts through the app and the assignment of instant prizes. The firm managed the drafting of the regulations, the filing with the notary, compliance with Italian regulations and the drafting of contracts with technical suppliers and creative agencies.
Legal due diligence of a digital platform with a view to investment: Legal due diligence on a SaaS platform in the field of e-learning with a focus on T&C, management of user personal data, intellectual property, software licenses and commercial contracts. The work was aimed at supporting the client (VC fund) in an investment decision and in the definition of contractual guarantees.
Case studies
International IP portfolio: assistance to an industrial client in the purchase and restructuring of a portfolio of brands, domain names, models and designs registered in multiple jurisdictions.
Software & Licenses: support to a software house in the SIAE registration and in the preparation of software license and distribution agreements.
AI & Copyrights: advice to a European consortium in the legal and technical evaluation of a Large Language Model (LLM) with particular reference to the protection of the copyright of the contents used for training and the contents generated by the system.
Digital & UGC: assistance to a multinational company for the implementation of a platform for the collection of user-generated content, with reference to data protection, intellectual property and contractual aspects.
Influencer Marketing: advice to companies and agencies in drafting contracts for the exploitation of the image of testimonials and influencers, even on a transnational scale.
Acknowledgments
We are proud of the many awards and awards we have received, which testify to our commitment and confirm our dedication to providing the best legal support.
They say about us
“CRCLEX has made even the most complex legal issues simple, allowing us to focus on what we do best: our work.”
The CRCLEX team is not only extremely knowledgeable, accurate and reliable. The plus of their advice is the ability to go beyond specialist advice, contextualizing it with respect to business needs.”
"With CRCLEX we have found not only high-level legal expertise, but also a strategic partner who truly understands the dynamics of our sector and guides us towards practical and effective solutions"
"The difference with CRCLEX is clear: they transform regulatory complexity into concrete opportunities, always offering us a clear and proactive vision that allows us to make informed decisions with serenity"
"Relying on CRCLEX means having legal support that doesn't just answer questions, but anticipates the needs of our business, ensuring rapid and tailor-made solutions that allow us to grow with confidence."
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